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Brau Beviale 2010: strong sales potential for packaged beverages

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Published in issue 12/2010
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(WW) – In saturated markets such as Western Europe, North America and Australia 66% of the need for liquids is covered by packaged beverages. However in emerging markets such as Eastern Europe or Latin America the share is as small as 22%, while in beverage markets such as Asia or the Middle East and Africa it is ...

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