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Pet food packaging: industry benefiting from growing humanisation of animals

Premiumisation is creating new requirements and options to raise profile

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Published in issue 2/2018
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The market for pet food packaging is growing but market researchers do not always agree on the growth regions and top categories. Even cats and dogs living in regions where they have hitherto been fed with leftovers are increasingly being treated to commercially processed pet food. In Germany, there has been a clear ...

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