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Which beverage can sizes do people in different European countries prefer?

European association MPE has taken a closer look at consumer preferences

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Published in issue 18/2018
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(EU) – According to the Brussels-based association Metal Packaging Europe (MPE) one of the many strategic options that beverage brands have elected has been to diversify the can sizes that they use so as to appeal to different target groups. Some can sizes are more dominant than others in certain countries. Others ...

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